APG HEATHCARE EVENT
Web & event design for a week-long healthcare event
UX Research I UX Strategy I UX Design I UI Design
MY ROLE
UX Designer
CX Manager
KEY ACTIVITIES
Research & Insights
Wireframes
Prototyping
Content
Marketing Material
COMPANIES
National Office Furnishings
APG Office Furnishings
INDUSTRY
B2B
DATE
2018
Summary
APG Office Furnishings is a contract and healthcare furniture dealer located in Cleveland, Ohio. APG Office Furnishings hosted a week-long Healthcare "Shark Week" at their Cleveland Innovation Center to showcase new healthcare products and host educational speakers. APG invited facilities managers, operations managers, and A+D partners to attend the private tours, after-hours events, and Continuing Education Units (CEUs).
The Problem: Create a full event package that followed branding guidelines.
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Event landing website, RSVP websites
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Digital and physical invites
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Coordinate all vendor participation and placement
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Create marketing and event material
The Outcome
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Coordinate and communicate all event materials to the clients
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Maximize the entire client experience
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Created a general information website
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Created CEU websites
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Created digital RSVP communication for the week-long event
Research
1. Sitemap
I developed a site map specifically for the event, showing the list of pages within the website that are accessible to users. The website is meant to provide current and potential clients with event information, vendor pages, RSVPs, and additional information for the entire event.
Sitemap for general website including individual events and RSVP forms
Design
2. Photography
I photographed the healthcare vignettes then collaborated with our in-house Marketing Department to create the event booklet.
Pictures of the showroom arranged for the event, which were utilized in all marketing and event materials.
3. Final web design & marketing material
After the initial event kick-off meeting with the APG team, I contacted participating vendors to coordinate all logistics and select furniture pieces that fulfilled the event categories. I then created the necessary websites for the event: main info page, RSVPs, and related events. After we placed the furniture, I worked with APG's Marketing Department to create event product booklets.
